IT Educational Publication Research Support
C-Suite Resources worked with a leading, multi-billion dollar healthcare information technology distributor to help them recruit prominent hospital/health system information technology executives for an IT educational publication. The Company has a successful 20-year track record of serving approximately 80% of the nation’s hospitals and more than 15,000 physician clinics.
C-Suite Resources worked with the Company’s marketing agency to assist in securing interviews with CIOs, CTOs and CMIOs on various technology topics as part of their monthly educational series. The publication appears on the Company’s website and is sent electronically to more than 10,000 healthcare IT executives. Sample topics included:
- Secure wireless communications
- Converged networking
- Storage management
- Technology at the bedside
C-Suite Resources secured 12 interviews with knowledgeable CIOs and CTOs from hospitals and health systems who agreed to be featured prominently in the Company’s publication. The Company’s marketing agency conducted the interviews and wrote the copy.
The publication has been very successful and the “Executive Viewpoint” interviews are consistently the top-viewed content in the publication series month after month. The open rate for this electronic newsletter is more than triple the national average for email campaigns and half of the recipients also click through to the Company’s website to get more information. At the same time, it has provided an opportunity for the C-suite participants to be recognized as thought leaders on particular technology topics. This has built good will for the Company with leading IT executives in their target healthcare markets.
In summary, the Company expanded its reputation as a respected authority in healthcare information technology and built positive market awareness of its offerings.